For Workhaus,
and every member
building alone.
An amenity that travels with the member across every Workhaus location. The AI workforce with a human face, ready the day they sign up.
A member amenity that actually moves the needle.
Workhaus already routes services to members. Virtual receptionist. Mail handling. Meeting rooms. Paulean is the next one in the lineup, with a bigger surface area and a real referral share.
Building something hard, alone.
Founders, consultants, lawyers, accountants, designers. The kind of operator who chose Workhaus because they need a real workspace without the overhead of a real office. Operations is what's stopping them from scaling. Hiring is what they cannot afford yet.
One person to text. A workforce behind them.
Paulean is the AI workforce with a human face. Six roles. One subscription. A receptionist, a sales lead, a marketer, an executive assistant, an office and HR manager, a technical expert. Used like texting ChatGPT. Priced for one founder, not a Fortune 500.
What this is worth to Workhaus.
Slide the numbers to match your reality. The math updates as you do. Defaults are conservative.
What every Workhaus member gets.
Thirty days free. Two ways to claim it. A live workforce by the second business day.
A dedicated landing page on the Workhaus domain. Member clicks, lands on a Workhaus-branded welcome, signs up, and is onboarded the same day. The Workhaus referral code is attributed automatically. No code to remember, no friction.
For members who land on paulean.com directly. Enter the code at signup. Same 30 days free, same referral attribution. Useful in member comms, welcome packets, and the printed assets we ship to every location.
How Workhaus wins.
Five pillars. Each one a separate revenue line. The pillars stack.
10% referral, life of contract.
For every member Workhaus brings to Paulean, Workhaus earns 10% of that member's monthly invoice, every month, for as long as the member stays. No cap. No clawback after month one. No tier limits.
An add-on at checkout.
When a prospective member is booking a Workhaus desk or office, Paulean appears as an optional add-on in the flow. A checkbox. A single tile. The member can include 30 days of Paulean with the membership and decide later whether to keep it.
Enterprise Paulean for Workhaus itself.
The same workforce that serves Workhaus members can serve Workhaus the company. A team behind your front desks. Member onboarding paperwork. Lease admin. Mail forwarding. Vendor management. Member services overflow during peak booking windows.
Seasonal promos for the right pros.
Targeted promotions during the peak weeks for specific professional segments inside Workhaus. An additional 10% off for the member during their busy season. Stacks with the standard offer. The full 10% referral still paid to Workhaus.
An especially strong fit for virtual and drop-in members.
Every Workhaus member benefits from Paulean. Office members get hours back to focus on their work. Virtual and drop-in members get something a little extra: a workforce that scales with them without needing a physical space at all. Paulean is the rare amenity Workhaus can offer that follows the member home, on the road, and into the next chapter of their business.
What Paulean ships to every location.
A complete in-space asset suite, designed by Paulean, co-branded where Workhaus wants, installed by Workhaus staff. Refreshed quarterly.
Hero front desk sign
18 by 12. The Paulean offer, the Workhaus code, the QR to the landing page.
Hallway poster series
Six 11 by 17 posters, one per Paulean role. Role-specific pain points in DM Sans on white.
Lunch room piece
18 by 24. All six roles, pricing, the WORKHAUS30 code. The piece members read while making coffee.
Member welcome insert
Single-sheet card slipped into new-member onboarding packets. The link, the code, the offer.
Digital screen loop
If Workhaus runs lobby screens, a 10-second Paulean rotation built to your brand spec.
Member newsletter slot
A 60-word, photo-led blurb Paulean drafts each month for the Workhaus member newsletter.
Seasonal pro campaign
Targeted print and email for the active professional segment that month. Accountants in February. Lawyers in October.
Checkout add-on tile
The visual asset that lives in the Workhaus booking flow. Paulean designs, Workhaus implements.
Built to stop someone mid-coffee.
Each poster opens with a specific moment the reader has already had this month. A ghosted deal. A missed callback. A vendor who never quoted back. Then the role under it. Then the action, large enough to read across the room. White stock, DM Sans, no decoration. The job is to be a pattern interrupt, not a brochure.
Contrast comes from font weight. Pain copy in light grey, action line in extra-bold ink. The Workhaus mark sits in the corner if Workhaus wants it there. Six posters in the series, one per role.
What Paulean is, in one breath.
The AI workforce with a human face. Six roles. One subscription. Used like texting ChatGPT. The labor is AI and humans together today. The trajectory is more AI, more often, in more domains.
Receptionist
Calls answered, bookings handled, voicemails worked, after-hours and weekends covered.
Sales
Lead lists, outreach, follow-ups, pipeline hygiene, qualifying calls, deal-stage moves.
Marketing
Runs your social media end to end. Posts on your behalf, replies to comments, tracks metrics, optimizes campaigns, manages ad spend across channels.
Executive Assistant
Calendar, travel, expense, inbox triage, document prep, vendor coordination.
Office and HR Manager
Supplies, vendor invoices, compliance filings, contract renewals. Plus the full hiring loop: writing JDs, posting roles, screening calls, coordinating interviews, sending offers.
Technical Expert
Tool setup, workflow docs, software research, integration scoping, technical writeups.
Proof, on a serious operation.
A hardware AI startup. Small team. Long pursuit cycle. Engineering wins the contracts. Operations swallows the day around the engineering. Paulean took the day back.
The founders ship hardware. Paulean ships everything around it.
The product is a fleet of autonomous machines built for serious customers. The founders are engineers. The proposals are tight, technical, and high-stakes. The pursuit cycle alone, RFP coordination, vendor sourcing, scheduling, technical documentation, the ritual paperwork of a venture-backed startup chasing real contracts, could swallow a small team.
Paulean runs the operations layer around the engineering. The founders stay on the build. The same model maps to any Workhaus member running a serious operation with a small team that cannot afford a back office yet.
From handshake to first dollar.
A 90-day rollout. Calgary first as the pilot. Toronto in month two. The rest of the network in month three. Each phase has a clear owner on both sides.
Activate one location.
- Sign the partnership agreement, define the referral attribution method.
- Stand up workhaus.com/paulean and the WORKHAUS30 code.
- Install the asset suite at the Calgary location.
- Send the first Paulean blurb in the Calgary member newsletter.
- Target: 3 to 5 trials by end of month, first referral paid in month 2.
Expand to the network's core.
- Ship the asset suite to all Toronto locations.
- Add the checkout add-on tile to the booking flow.
- Run the first seasonal promo, accountants if timing aligns.
- Begin the Enterprise Paulean conversation for Workhaus ops.
- Target: 20 to 30 active trials across the Toronto footprint.
Every Workhaus building.
- Asset suite installed in remaining Canadian locations.
- Member newsletter cadence locked in across all regions.
- First quarterly partnership review, with referral revenue reported.
- Enterprise Paulean for Workhaus signed, if scope aligns.
- Target: 50+ active members, 6-figure annual referral run rate.
Let's run the pilot.
Calgary is one location, one asset install, one landing page. A clean test before the network goes live. Worst case, Workhaus earns a new revenue line from a single building. Best case, this becomes the amenity members move between Workhaus buildings to keep.